We recently implemented an upgraded Applicant Tracking System (ATS) with features not typically found in an ATS.  Our new hybrid Applicant Tracking/Customer Relationship Management (CRM) system adds significant capabilities to Wexford Health’s existing arsenal of recruitment tools, including chatbots, one-to-one texting, text blasting, AI (artificial intelligence) candidate matching, automated candidate follow-up and engagement, and more.

We have invested in nationwide online advertising campaigns on Google.  This enables us to conduct location and position-specific recruitment.  Additionally, our Google contract includes a retargeting campaign for candidates who did not complete an application during their first visit to Wexford Health’s website.  

The software tracks these individuals and arranges for a Wexford Health recruitment ad to discreetly follow them while they browse the Internet for a set period, serving as a reminder to return to our website and apply for a position.

We recently partnered with an agency specializing in IP targeting to better reach verified physicians, psychologists, and dentists through their home Wi-Fi networks. Traditional cookie-based online advertising requires users to opt in and makes (sometimes inaccurate) assumptions based on a user’s search history.  Wexford Health’s new campaign takes a different approach, using verified offline information (e.g., state license numbers, home addresses) to identify and send advertisements to targeted home Wi-Fi IP addresses.